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Lisa SantaMaria

Medium: Jewelry
Year you most recently exhibited at this Show: 2018
Your Estimated Sales at this Show: $501 - $2,000
Price Range of your Work: $25 - $60
Number of Years You have Exhibited in this Show: 1st time
Number of Years You have been doing Art Fairs overall: 2-3 years
Attendance: (1 is poor, 5 is great) 2
Location: 4
Facilities: 5
Ease of Participating: 4
Sales: 2
Overall: 3
Booth Fee vs. Your Sales Ratio: Okay
Estimated Attendance: 501-10,000 people

Good Things about this Art Fair:
Well organized, beautiful vendor set ups, nice building.

What could this Art Fair have done better?:
Advertise. Or at least provide a list of the vendor line up. When I asked the franchisee whether I could be included on a vendor list I was invited to pay a minimum of $300. Corporate VMD prohibits even a mention of vendors’ names on FB unless they pay. To me thus is pure greed.

She continuously sent us links to her FB ads to post, but there would be no reciprocation. The market charges a $10 fee at the door but doesn’t seem to realize that promoting vendors might increase traffic.

Additional Commentary on this Show:
I did this show because I heard they had 6,000 attending last fall’s VMD Camden market and many vendors ran out of stock. This show brought 2,000 max over 3 days.

I am not aware of any advertising beyond VMD Greater Columbia Facebook posts and an interview on a local tv news show.

If you sell food products, vintage style clothing, “Live, Love, Laugh” type signs and other items made of recycled wood, you may do very well. But...3 days is a long time for the low attendance.

The URL of your profile on ArtFairInsiders.com.
http://www.artfairinsiders.com/profile/LisaSantaMaria

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