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Avril Gordon

Medium: Jewelry
Year you most recently exhibited at this Show: 2014
Your Estimated Sales at this Show: $5001-$10,000
Number of Years You have Exhibited in this Show: 10+ times!
Attendance: (1 is poor, 5 is great) 4
Location: 4
Facilities: 3
Ease of Participating: 2
Sales: 3
Overall: 4
Booth Fee vs. Your Sales Ratio: Okay
Estimated Attendance: 50,001+ people

Good Things about this Art Fair:
I participate in the Guild's Summer Art Fair and the volunteers and staff at the Guild are terrific. They are always there to help, booth sit, and generally make the long long hours of artists at the show a little easier. For us that have been on the art circuit for too many years to count, having help with setting up, booth sitting, a little breakfast really makes a difference. They are energetic which is nice when we are not!

Bad Things about this Art Fair:
The hours, the hours...and the hours. Also, normally the heat, though this year the weather was perfect. Cool temps in the morning and never getting too hot. It was wonderful.

Advice to Other Artists Considering this Show:
This is a difficult show to do, especially by oneself. I am alone so I have to rely on booth sitters. However, because I have non precious jewelry I really have to be at my booth, so usually away no longer than 10 minutes. I drive 12 hours one way and for me between that and the very long hours it is a grueling show. When you divide the drive to the festival, setup a day before, 4 days of show and the drive back you really have to be serious about doing it. Plus the cost of all of that.

Additional Commentary on this Show (or about this form):
Seeing other artist friends and enjoying loyal customers is very nice. Re: form, glad to offer my opinion.

Nels Johnson


First, I am a photographer and am in the Guild Show on Main Street. There are four other official shows and then there are the scabs, it makes for a whole mess of arts/crafts in downtown. Seasoned fairgoers know which ones they want to go to. If they are looking for the truly one-of-a-kind art experience they go to the original show which is around the Bell Tower. They also hit some of the booths in the South University show. The rest of us depend on former customers, mailing lists and the "In the Moment" customer.

Overall, many experienced better sales than last year, which is incredible, with the way the weather was this year. Many, barely made their expenses. A great many had sales that fell between $3k-$8K.


THE WEATHER, you can sum it up in two words--It Sucked!

SALES: It just depends what you sell, what your pricepoints are. If you have pricepoints of say $25-$450 you are going to have something to sell to everybody that attends. If you have high end, you only can appeal to a very small niche audience. Face it, in most of the shows there, mediocrity sells the most.

Back to economics. You end up with at least 13-hour days to sell and setup/teardown. Saturday you get a break, the show ends at 6pm. A lot of you don't have lights or fans, you just gotta sit there, stew in your juices, yet try to be perky so you can make that sale. Considering, and this is only a seasoned-guess, that the AVERAGE EXHIBITOR only makes about $5K at this show. Is it really worth it?

(Read the rest of the review at ArtFairInsiders.com)

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